How Can Chongqing-Made Motorcycles Go Global? TAIMUMOTO Representative: Youth New Media Power Opens a New Window for International Communication

On September 19, the 24th China International Motorcycle Trade Exhibition officially opened at the Chongqing International Expo Center. The exhibition lasted four days, with industry new products and cutting-edge technologies showcased in a concentrated manner. On the opening day, a youth new media team entered the exhibition site to carry out on-site filming, and conducted an in-depth face-to-face interview at the booth with Mr. Su, brand representative of TAIMUMOTO under Chongqing Quzai Technology.

As a representative of local off-road motorcycle strength in Dazu, Chongqing, the TAIMUMOTO S300R factory production model competed in the Red Bull Romaniacs hard enduro, leaving a distinct mark of “Made in Dazu” on the international top-level off-road racing stage and achieving a zero breakthrough for a domestic production model in this event.

Speaking about the real challenges of domestic motorcycles going overseas, Mr. Su said in the on-site interview that the hard power of domestic motorcycle R&D and manufacturing is already strong enough, but overseas markets still cannot escape inherent stereotypes. Traditional foreign trade and offline international exhibitions mostly focus on B-end dealers, making it difficult to reach ordinary overseas riding enthusiasts. Today, overseas consumers increasingly rely on AI tools for purchasing decisions, and GEO generative engine optimization is becoming a new track that domestic motorcycle overseas communication cannot afford to miss.

In his view, young people are familiar with overseas social contexts and understand the expression styles of Gen Z. With localized short video creation, overseas social media operations, and GEO content layout, they can effectively resolve the “acclimatization” problems of cross-border communication. For Chinese manufacturing going global, it is not only about products setting sail on distant voyages, but also about letting brand stories cross mountains and seas. Youth new media power is opening a brand-new window for international communication for Chongqing-made motorcycles.